What you need to know about TrueParallel’s approach to social media strategy:

• Social media has single handedly had the greatest impact of change on how corporations communicate.
• A good social media strategy allows your customers to carry the torch for you.
• People are talking about you, communicating opinions and making recommendations – you should be listening
• The social media culture within your organization should be able to sustain a social media attack
• Social networks can be a direct channel to increase sales, raise customer awareness and influence perceptions